CROWD CHANGE

Goal statement To engage local citizens by finding opportunities and causes that are aligned with their interest and encouraging them to take action to improve their community

Process

in a team of 4, we researched different groups of people that had a strong community but did not have impactful outcomes.

 

We chose our target segment to be apathetic citizens.

Design goals

  • How might we suggest courses of action citizens can take?
  • How might we make people aware of the positives things their government does?
  • How might we create a way for people to express opinions that fit conveniently into their routine?

 Storyboards

The idea was delivered in a video format posted at the top of this page.