Goal statement To engage local citizens by finding opportunities and causes that are aligned with their interest and encouraging them to take action to improve their community


in a team of 4, we researched different groups of people that had a strong community but did not have impactful outcomes.


We chose our target segment to be apathetic citizens.

Design goals

  • How might we suggest courses of action citizens can take?
  • How might we make people aware of the positives things their government does?
  • How might we create a way for people to express opinions that fit conveniently into their routine?


The idea was delivered in a video format posted at the top of this page.